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Evolution of Brand Marketing

Evolution of Brand Marketing

10 August, 2022 / 0 Comments

Brand marketing evolution is a result of brands trying to keep up with trends and changes in their target customer's values and needs. So that the target audience can identify and recall the brand....


27 September, 2021 / 0 Comments

Social media has become an integral part of every individual’s life. For the past few years, brands have been using social media as a platform to connect with their customers. Read our tips for brands to become the gamechangers on social media. ...

5 Trends of Creative Brand Advertising

17 August, 2020 / 0 Comments

Brands and organizations have to be constantly aware of the trends that are interesting to audiences, find new and captivating ways to engage and enable compelling channels of communication....

The post-pandemic future of Print and OOH

25 May, 2020 / 0 Comments

The future of OOH marketing seems like a good option for businesses to add in the marketing mix and increase its power once things get normalized. Moving to a digital OOH platform to send communications relevant to world today could be a smart step....

Why You Should Believe in the Power of Print Advertising

06 February, 2020 / 0 Comments

Advertising has grown leaps and bounds. Most consumers switch to their phones, tablets and laptops to research and make purchases. While the advertising industry has primarily moved online, companies and brands still invest in Print advertising....

4 Gains from Choosing the Right Ad Agency.

13 December, 2019 / 0 Comments

The right ad agency can make a great difference when measuring the return on advertising investment. Besides that, you get access to the experienced viewpoints of many creative professionals to help achieve your advertising goals....

The Art of selecting a Branding Agency!

15 September, 2019 / 0 Comments

Branding in India is both, widespread and uncertain. When you look to hire branding companies in Mumbai to deck your brand up for the world to see, you’ll be spoilt for choices. But there is a lot to consider while selecting a branding agency....

No matter how big a brand is, it needs to go an extra mile to leave an impact on the audience’s mind. And when it makes a great impression on its audience’s mind, it stays longer in the competition.

How creative agencies help brands.

16 May, 2019 / 0 Comments

A creative agency helps your brand communicate itself effectively through creative ad campaigns. Offering services like content creation, digital marketing strategies and graphic designing all under one roof....

How to effectively market your brand on social media

09 May, 2019 / 0 Comments

Social media marketing has played a major role in creating brand awareness as well as encouraging the two way interaction between the brand and the consumers. The more powerful a brand’s social media presence, the stronger is its market position....

Climb the SEO Ladder!

23 November, 2018 / 0 Comments

Occupying the first position on the Google Search Engine Result Pages (SERP) has become important for brands and small businesses as over 75% of the users click on the first 5 URLs displayed. ...

2019 - Upcoming Wave of Trends!

20 November, 2018 / 0 Comments

New age phenomenon like Artificial Intelligence and Voice Search are leading this dramatic shift. But don’t let this wave sweep you off your feet and brace yourself with this elaborate heads-up on the emerging trends of 2019!...


26 June, 2018 / 0 Comments

Your headline is the first, and maybe the only impression you make on your target reader. For a web-surfer that’s turning into a reader, the remainder of your copy would not even exist. ...


24 June, 2018 / 0 Comments

An insight at why the startup industry is booming and the startups in Mumbai are in demand. We can all agree that today’s generation want more from life than what the previous generation aimed for. Money is not the only thing they’re chasing. ...


23 May, 2018 / 0 Comments

Before we answer the question, ‘Why you need a marketing plan’ let’s understand what it is. It is a blueprint of the company’s marketing activities for the coming year....

Audi A3 print ad - Collateral advertising agency

Audi as we know it.

29 December, 2014 / 0 Comments

Collateral – The Storytellers. We pride ourselves in writing stories… for our clients. Audi India being one such client. We have been crafting successful stories for Audi India and over 30 dealerships across the country....

Collateral the Storyteller - ad agency in India


15 October, 2014 / 0 Comments

The mind wanders into nostalgia. A humble beginning with a paltry sum, a few borrowed rupees for the first PC and we were on our way. The commitment to do good work and niche ourselves in the below-the-line area of advertising was the focus...


07 October, 2014 / 0 Comments

As an integral arm of TATA Motors, TATA Genuine Parts has always been dedicated to provide all customers with quality spare parts that help augment the life and performance of all commercial...

New Audi Q7. New ideas.

07 September, 2014 / 0 Comments

Consistency is at the core of advertising world. You constantly have to be on your toes and deliver outstanding creatives. At Collateral, we believe in this and always aim to better the best. Audi India recently launched the 2015 Audi range of cars....

Celebrating nine divine nights

28 April, 2014 / 0 Comments

Collateral has set a benchmark in narrating stories that evoke attention. One such story of celebration stirred up excitement with our Navratra creative...

Dynamic Jetta drive

06 April, 2014 / 0 Comments

The new Jetta has certainly turned some heads on the streets with its new creative starring the car with its dynamic features....


25 March, 2014 / 0 Comments

Collateral never fails to help a brand strike a chord with its audience. And this time, the task at hand was to create an ad for Volkswagen for a target group of 15-18 yrs old teens....

Volkswagen Valentine's Day

14 February, 2014 / 0 Comments

Collateral – The Storytellers, always love the way we look at our work. We spread this love to our brands and created a template for Volkswagen on the occasion of Valentine’s Day....

FebruVery Special!

09 February, 2014 / 0 Comments

Collateral’s new story features the fabulous new offers from Volkswagen. The perfect combo of great cars and exciting offers is presented in a dynamic creative....

Happy New Year!

01 January, 2014 / 0 Comments

The first week of the new year, the art of storytelling was at play at Collateral. The first ad of the year for Volkswagen was designed by Collateral to greet the customers on New Year....

Volksfest - Celebrations for everyone.

01 November, 2013 / 0 Comments

The recent campaign of Volkswagen – Volksfest, cruised through the media with great success. The creative and execution of this national campaign was done by Collateral....


10 April, 2012 / 0 Comments

Volkswagen. Das Auto. As the name suggests the German automotive giant has been providing German engineered cars for the people in India. Several generations have known the brand for its iconic iconic Beetle and its attention grabbing advertising....


09 October, 2010 / 0 Comments

PepsiCo India – Plans were afoot to introduce a lemon flavoured drink in India. The plans coincided with an Annual Conference where all top stakeholders were to be present.The task was to do a teaser without revealing the name of the lemon variant. ...


10 September, 2009 / 0 Comments

Allergan India – the makers of BOTOX, Botulinum Toxin that has revolutionised the face of the facial aesthetic market the world over, literally and figuratively! Cut to early 2006, Bangalore (as it was called then), a cramped meeting room in a hotel....


15 April, 2007 / 0 Comments

Dish TV- US. One fine evening, sometime in the morning in the US of A, we get a call asking us if we would be interested in doing some design work for Dish TV. Interested? You got to be kidding was the first reaction! Here was a chance to go global ...


28 December, 2006 / 0 Comments

The mall culture has caught up in India and brands use these high footfall areas have become brand managers favourite place to launch or announce any new brand or an initiative. Nokia chose the then newly opened R-Mall in a suburb...


07 July, 2005 / 0 Comments

Johnson and Johnson the name synonymous with baby care and bay products the world over. One fine day Collateral gets a call from a Nokia representative saying someone in the Professional Marketing...


09 May, 2003 / 0 Comments

McDonalds had started its operations in Western India and post the opening of 12 to 15 stores all across they seemed to settle down. This was the time according to their brand mandate they were in the ‘the trusted neighbour’ stage....

Benefits of Integrating Online and Offline Marketing

Benefits of Integrating Online and Offline Marketing

30 November, -0001 / 0 Comments

In today’s world of advertising, audiences are exposed to advertising content on both, online and offline platforms. Hence, building a marketing mix with both online and offline platforms is highly beneficial for brands in this modern era. ...

History of Creative Advertising

History of Creative Advertising

30 November, -0001 / 0 Comments

Advertising has changed significantly over the course of the past 150 years. Let’s take a look at the history of creative advertising agencies in India and their evolution over time. ...

10 ways to build brand awareness in 2023

10 ways to build brand awareness in 2023

30 November, -0001 / 0 Comments

Establishing your brand in 2023 isn’t like the years bygone. The current scenario requires brands to cross borders and boundaries, thus creating brand recognition and establishing awareness leading to brand recall. ...

 How AI is Revolutionising ?

How AI is Revolutionising ?

30 November, -0001 / 0 Comments

If you haven’t heard of Artificial Intelligence (AI) taking over the world, you’ve probably spent a good amount of time living under a rock. ...

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