As we sail closer to the New Year, the scope of improvement in the field of digital marketing seems to get bigger and brighter. New age phenomenon like Artificial Intelligence and Voice Search are leading this dramatic shift. But don’t let this wave sweep you off your feet and brace yourself with this elaborate heads-up on the emerging trends of 2019!
Artificial Intelligence (AI)
AI is transforming the world and this is how it will change marketing over the coming years:
- Programmatic Ads
It is an automation technology used to buy and sell online media by targeting refined audience and demographics through behavioural insights and real-time data for a more customised user experience.
- Chatbots
Chatbots are taking over social media marketing as they allow consumers to engage with them in terms of content consumption, customer service and transactional engagements. Chatbots are replacing Customer Support Operators by meeting customer expectations and automating repetitive tasks.
Video Marketing
If a picture is worth a thousand words then a 1 minute video is definitely worth 1.8 million words! Video marketing is a smart way to boost online presence as a video on social media is 1200% more shareable than other types of content. A recent study states that, after watching product videos online, over 52% of consumers felt confident to make a purchase online. And 65% of executives visited the marketer’s website while 39% called a vendor.
Voice Search and Smart Speakers
The increasing use of voice search and smart speakers has compelled companies to rethink their digital marketing strategies. In 2019, a lot of companies will create audio content and purchase voice ad space in the hopes of improving brand awareness. For example, Alexa will tell you the answer to your question along with a “word from her sponsor.”
Social Media Stories
Social media stories are another point of direct contact with consumers. Brands can improve their online engagement through stories by going live, showcasing the making of a product, asking for reviews and breaking the fourth wall. In order to trump online engagement and interact with a younger audience, social media stories will prove to be fantastic add-on to your 2019 marketing mix.
2019 will surely unlock the next level of innovation, personalisation and automation. So go ahead and get in touch with people who hold the key – Collateral. www.collateral.in
