" Well it's tough to explain what Collateral is, and what they have done for us at Audi India. We started out with a small project and now they handle our entire dealer advertising. I have never worked with a more passionate team in my life. With them 'NO' is not an option. There is always a solution. Unlike other bigger agencies, Collateral thinks about communication that grows the end business objective and having an agency who understands that, is really a big thing. The team is young and energetic. Well I could go on, but the best way to see what they can do, is like how we did. Give them a window of opportunity and they will create an ocean of opportunities for you in return."
Deepak Joseph, Senior Manager - Retail Marketing, Audi India.
"For TATA Motors, Colletaral is an extended arm to conceive and implement our “route to Market” strategy. The partnership has grown from strength to strength which reflects in the stupendous growth that TML achieved over the last one year."
Guruprasad Kudolthadka, DGM,Corporate Sales, TATA Motors Ltd. (Passenger Vehicle)
"Collateral has been a pleasure to work with. They are a great team and have always been able to support us with creative outputs meeting our expectations and the brand requirements. As a support agency for Dealer Marketing and Tactical advertising, they have been extremely successful. The most commendable thing about Collateral is the turnaround time, considering the time-lines we operate with. I must say, Nalin especially has a good understanding of the business and he translates the brief fairly well for his team, to come up with the right creative solutions. We are happy to have them as our partners."
Biswajeet Samal, Assistant General Manager - Marketing, Volkswagen Group Sales India.
"We hired Collateral during the start of our operation in early 2011, and over the last 3 years, Nalin and his very talented team were able to consistently provide cutting-edge communication which helped us increase our brand saliency in the market place. They are not only prompt in their deliverables, but also very proactive in coming up with various creative ideas to create more awareness for our products and services. Few of the work which were path-breaking and that comes top of my mind was the Google ad word campaign, 'Fully Loaded' campaign, creative concept for the Jaipur and Goa Annual Partners Conclave, 'HallaBol' campaign, VWFS Calendar, etc. We are proud to be associated with Collateral and looking forward to a long and fruitful relationship in the future."
Dennis Ching, Marketing Manager - Volkswagen Finance Pvt. Ltd., India.
Johnson & Johnson
"It is always a pleasure to work with Nandini Shastri and her team at Collateral. What I like most about them is their sensitivity towards the time-line and the focus in achieving their goal. Innovative in their approach and the ability to think out-of-the-box, helps them to always provide more than one solution. Great brand building partners."
Shawnn Coutinho, Group Product Manager - Johnson & Johnson.
"While I was at Philips India, Mumbai, we had engaged with Collateral on a number of marketing initiatives and projects for our Colour Television Business. I am pleased to state that Collateral as an agency was very understanding, very nimble on their feet in turning around the creatives and visual merchandising material on time, every time. In most cases, we did not have to waste time in reworking on their stuff. Getting it right the first time, and honouring their commitments was their strength. We were pleased with their understanding of our business, our competitors and our consumers. That made it easy for us to brief them and get the best out of them, in turn. I would also like to state, Collateral quality of work was on par with some of the big names in the industry. I wish them all the very best in their future endeavours."
Suresh Sukumaran, Past Director and Head of TV Marketing - Philips Electronics India Ltd., Mumbai.
"Collateral is one of the most dynamic, creative and innovative partners that I have worked with. The unique thing about Collateral is its positive and absolutely thriving team who are always on your side, understanding and delivering at the same time. Very few creative partners can deliver proactive brand solutions under challenging circumstances, and undoubtedly Collateral is one of them. Kudos to the team for their hard work!"
Amisha Sethi, Chief Commercial Officer - AirAsia India.