1,50,000 products. One agency.
The longest gestation period to start working with a client… all of nine months! Could have made a baby in that time. But, as with human growth, something beautiful has developed from that long wait.
From the first mega presentation to the third and final, it has been one rich learning experience. So much so, Hafele’s marketing head gushed that our understanding of the brand at the pitch stage was better than that of their agency of 8 years.
It also taught us patience – a priceless virtue in the world of advertising.
With over 1,80,000 products on offer internationally, and over 1,50,000 in India, Hafele offers creative functionality solutions around the house and office. German to the core and with innovation as their middle name, Hafele is set to create an altogether new dimension of how functionality can enhance the quality of life.
Our association is just about beginning, but with a range as exciting as super-premium Bertazzoni cooker hoods and hobs, Ambient lighting, Falmec and Blum kitchen products – all reputed global brands – it defines exciting times ahead at Collateral.