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Yellow Sparks International is a recently launched brand that caters to the tiffin/lunch boxes, water bottles and pencil boxes for school going students. When the idea was shared with us, we at Collateral saw a big potential in this brand and felt there was a lot of scope to promote YSI and make it a market leader.

Right from the concept to design to colour codes to guidelines, to variants, to mails sent to the China, to long debriefs, to the final sample. It has been a wonderful journey. What adds to this experience is the trust that the client has in our work. Yellow Sparks has made inroads in the market and is making waves as an exciting new entrant. Another feather in the cap was the tie-up with Green Gold, the promoters of the animation character Chota Bheem and friends. This animation series is extremely popular amongst the school going children especially our target age group or the generation ‘C’ as we call them. The ‘Pester Value’ that the generation ‘C’ has is something brands have been banking on. Yellow Sparks has plans to add more SKUs and variants with innovations and value adds to the product line-up.

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