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2019 - Upcoming Wave of Trends!

20 November, 2018 / 0 Comments

New age phenomenon like Artificial Intelligence and Voice Search are leading this dramatic shift. But don’t let this wave sweep you off your feet and brace yourself with this elaborate heads-up on the emerging trends of 2019!...




HOW TO WRITE AN EFFECTIVE HEADLINE/COPY

26 June, 2018 / 0 Comments

Your headline is the first, and maybe the only impression you make on your target reader. For a web-surfer that’s turning into a reader, the remainder of your copy would not even exist. ...



WELCOME TO GENERATION START-UP!

24 June, 2018 / 0 Comments

An insight at why the startup industry is booming and the startups in Mumbai are in demand. We can all agree that today’s generation want more from life than what the previous generation aimed for. Money is not the only thing they’re chasing. ...





WHY YOU NEED A MARKETING PLAN!

23 May, 2018 / 0 Comments

Before we answer the question, ‘Why you need a marketing plan’ let’s understand what it is. It is a blueprint of the company’s marketing activities for the coming year....







Audi A3 print ad - Collateral advertising agency

Audi as we know it.

29 December, 2014 / 0 Comments

Collateral – The Storytellers. We pride ourselves in writing stories… for our clients. Audi India being one such client. We have been crafting successful stories for Audi India and over 30 dealerships across the country....


Collateral the Storyteller - ad agency in India

A DECADE PLUS 2! COLLATERAL COMPLETES 12 YEARS.

15 October, 2014 / 0 Comments

The mind wanders into nostalgia. A humble beginning with a paltry sum, a few borrowed rupees for the first PC and we were on our way. The commitment to do good work and niche ourselves in the below-the-line area of advertising was the focus...


GURU OF ALL CAMPAIGNS.

07 October, 2014 / 0 Comments

As an integral arm of TATA Motors, TATA Genuine Parts has always been dedicated to provide all customers with quality spare parts that help augment the life and performance of all commercial...


New Audi Q7. New ideas.

07 September, 2014 / 0 Comments

Consistency is at the core of advertising world. You constantly have to be on your toes and deliver outstanding creatives. At Collateral, we believe in this and always aim to better the best. Audi India recently launched the 2015 Audi range of cars....



Celebrating nine divine nights

28 April, 2014 / 0 Comments

Collateral has set a benchmark in narrating stories that evoke attention. One such story of celebration stirred up excitement with our Navratra creative...


Dynamic Jetta drive

06 April, 2014 / 0 Comments

The new Jetta has certainly turned some heads on the streets with its new creative starring the car with its dynamic features....


VOLKSWAGEN DRIVES TEENAGERS

25 March, 2014 / 0 Comments

Collateral never fails to help a brand strike a chord with its audience. And this time, the task at hand was to create an ad for Volkswagen for a target group of 15-18 yrs old teens....




Volkswagen Valentine's Day

14 February, 2014 / 0 Comments

Collateral – The Storytellers, always love the way we look at our work. We spread this love to our brands and created a template for Volkswagen on the occasion of Valentine’s Day....


FebruVery Special!

09 February, 2014 / 0 Comments

Collateral’s new story features the fabulous new offers from Volkswagen. The perfect combo of great cars and exciting offers is presented in a dynamic creative....



Happy New Year!

01 January, 2014 / 0 Comments

The first week of the new year, the art of storytelling was at play at Collateral. The first ad of the year for Volkswagen was designed by Collateral to greet the customers on New Year....


Volksfest - Celebrations for everyone.

01 November, 2013 / 0 Comments

The recent campaign of Volkswagen – Volksfest, cruised through the media with great success. The creative and execution of this national campaign was done by Collateral....


COLLATERAL’S JOURNEY WITH VOLKSWAGEN.

10 April, 2012 / 0 Comments

Volkswagen. Das Auto. As the name suggests the German automotive giant has been providing German engineered cars for the people in India. Several generations have known the brand for its iconic iconic Beetle and its attention grabbing advertising....


COLLATERAL’S LEMONY CAMPAIGN FOR PEPSICO

09 October, 2010 / 0 Comments

PepsiCo India – Plans were afoot to introduce a lemon flavoured drink in India. The plans coincided with an Annual Conference where all top stakeholders were to be present.The task was to do a teaser without revealing the name of the lemon variant. ...


FULL-SERVICE ADVERTISING AGENCY FOR ALLERGAN – BOTOX

10 September, 2009 / 0 Comments

Allergan India – the makers of BOTOX, Botulinum Toxin that has revolutionised the face of the facial aesthetic market the world over, literally and figuratively! Cut to early 2006, Bangalore (as it was called then), a cramped meeting room in a hotel....


OUR STORY GOES INTERNATIONAL. WITH DISH TV.

15 April, 2007 / 0 Comments

Dish TV- US. One fine evening, sometime in the morning in the US of A, we get a call asking us if we would be interested in doing some design work for Dish TV. Interested? You got to be kidding was the first reaction! Here was a chance to go global ...


THE AD AGENCY BEHIND NOKIA’S FIRST STORE IN INDIA

28 December, 2006 / 0 Comments

The mall culture has caught up in India and brands use these high footfall areas have become brand managers favourite place to launch or announce any new brand or an initiative. Nokia chose the then newly opened R-Mall in a suburb...


COLLATERAL’S TRYST WITH JOHNSON & JOHNSON

07 July, 2005 / 0 Comments

Johnson and Johnson the name synonymous with baby care and bay products the world over. One fine day Collateral gets a call from a Nokia representative saying someone in the Professional Marketing...



MCDELIVERS HAPPINESS WITH COLLATERAL.

09 May, 2003 / 0 Comments

McDonalds had started its operations in Western India and post the opening of 12 to 15 stores all across they seemed to settle down. This was the time according to their brand mandate they were in the ‘the trusted neighbour’ stage....


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