If you surf the web regularly, you will have gone over the term SEO. We often hear people using terms like SEO Optimization, which isn't right. SEO stands for Search Engine Optimization, so including the word optimization after SEO has neither rhyme nor reason. A number of digital marketing agencies in Mumbai are now looking to optimize their websites to achieve a higher ranking on search engines for themselves. This article will further enable you to understand its multifarious uses. In any case, promise us you won't refer to it as SEO Optimization!
1. Higher Ranking
The internet is a huge platform to promote and advertise your product. Search Engines like Google make the internet what it is today. Every businessman that is on the internet knows the part search engines play when it comes to good business. Statistics show that, 70% of results on the first page of Google results get clicked on. So if you are keen on turning a click to a client, Google listing is definitely going to help you.
When you spend on marketing, you tend to eat all of it on large newspaper spreads and TVCs that are read by all, the targeted audience and others. However, what if you could target the exact audience that you want and spend on them? Would you consider that to be cost effective? SEO does exactly that, making your marketing strategy a step closer to being successful.
3. Brand Image
As you know, the internet is widespread. If you have good content, there’s a chance that people sitting in the other corner will see it. If, you use SEO to get your website listed on the first page, there’s a good chance that a lot of people are going to relate your brand to the keyword they searched for. The results on the first page are usually trusted more than the other WebPages.
4. Increased Traffic
The higher the position on the search engine results page, the better chances to receive clicks and impressions on the website. So, if you are ranked on a top position, the majority clicks and impressions will go to your site, increasing the traffic. SEO focuses on creating informative and keyword relevant title tags and meta descriptions, which help you get listed on the result pages. Optimized tags and descriptions increase click through rate, which promotes an increase in quality web traffic.
So, for all those who are going on about SEO Optimization, 1) it’s SEO and 2) you’re on the right track, optimize your website today, with us. Log on to www.collateral.in today!