Well it tough to explain what Collateral is and have done for us at Audi India. We started out with a small project and now they handle our entire dealer advertising.
I have never worked with a more passionate team in my life. With them NO is not an option. There is always a solution. Unlike other bigger agencies Collateral think about communication that grows end business objective and having an agency who understand that is really a big thing. The team in young and energetic. Well I could go on, but the best way to see what they can do is like how we did give them a window of opportunity and they will create an ocean of opportunities for you in return.
Deepak Joseph, Senior Manager - Retail Marketing, Audi India.
Collateral has been a pleasure to work with. They are a great team and have always been able to support us with creative outputs meeting our expectations and the brand requirements. As a support agency for Dealer Marketing and Tactical advertising they have been extremely successful. The most commendable thing about Collateral is the turnaround time, considering the timelines we operate with. I must say, Nalin especially has a good understanding of the business and he translates the brief fairly well for his team, to come up with the right creative solutions. We are happy to have them as our partners.
Biswajeet Samal, Assistant General Manager - Marketing, Volkswagen Group Sales India.
We hired Collateral during the start of our operation in early 2011 and over the last 3 years, Nalin and his very talented team were able to consistently provide cutting-edge communication which helped us increase our brand saliency in the market place. They are not only prompt in their deliverables but also very proactive in coming up with various creative ideas to create more awareness for our products and services. Few of the work which were path-breaking and that comes top of my mind was the Google ad word campaign, Fully Loaded campaign, Creative concept for the Jaipur and Goa Annual Partners Conclave, HallaBol campaign, VWFS Calendar etc. We are proud to be associated with Collateral and looking forward to a long and fruitful relationship in the future.
Dennis Ching, Marketing Manager, Volkswagen Finance Pvt. Ltd., India.
Johnson & Johnson
It is always a pleasure to work with Nandini Shastri and her team at Collateral. What I like most about them is their sensitivity towards the timeline and the focus in achieving their goal. Innovative in their approach and the ability to think out-of-the-box helps them to always provide more than one solution. Great brand building partners.
Shawnn Coutinho, Group Product Manager, Johnson & Johnson.
Collateral I guess the name should have been collaborate but what’s in the name they say. The journey with Collateral has been one of collaboration, quick turnarounds and the joy of working with young passionate and dynamic creative team. Understanding of the brand guidelines from HQ and walking the thin line between country localization and Brand compliance is something that the team at Collateral understand. It’s a joy to work with them and I wish them well in the time to come.
Amar Thomas, Country Marketing Manager, BlackBerry India.
While I was at Philips India, Mumbai, we had engaged with Collateral on a number of Marketing initiatives and projects for our Colour Television Business. I am pleased to state that Collateral as an agency was very understanding, very nimble on their feet in turning around creatives and visual merchandising material on time, every time. In most cases, we did not have to waste time in reworking on their stuff. Getting it first time right and honouring their commitments was their strength though invariable we Marketers have stiff deadlines on our deliverables. We were pleased with their understanding of our business, our competitors and our consumers. That made it easy for us to brief them and get the best out of them, in turn.
I would also like to state, Collateral quality of work was on par with some of the big names in the industry. I wish them all the very best in their future endeavours.
Suresh Sukumaran, Past Director and Head of TV Marketing, Philips Electronics India Ltd., Mumbai.
Collateral is one of the most dynamic, creative and innovative partners that I have worked with. The unique thing about Collateral is its positive and absolutely thriving team who are always on your side, understanding and delivering at the same time…Very few creative partners can deliver proactive brand solutions under challenging circumstances, and undoubtedly Collateral is one of them…..Kudos to the team for their hard work.
Amisha Sethi, Chief Commercial Officer, AirAsia India.
We appointed Collateral to aide us towards marketing a residential real estate project in Alibaug. In our association with Collateral they always demonstrated a willingness to go above and beyond to deliver whatever our company needed in accordance with our demanding time-frame. We were extremely pleased with Collateral - s output, which is to be expected from a team of such passionate and dedicated individuals.
Arjun Dhanoa, CEO, U Tropicana Alibaug.