Piramal Enterprises Limited (PEL) is the flagship company of Piramal Group
Collateral’s association with PEL is fairly old and recent so to say. We started with the Critical Care division a few years ago when we designed an executed their stall in Stockholm in 2014. The next year the Berlin design was also proposed.
Cut to present, Collateral reunites PEL’s customer division brand Little’s the baby care product range. The agency proposed a clear age-wise demarcation for the product range to make it easier to promote the product at the retail level. This was possible because of Collateral’s extensive experience of having worked on Johnson baby product range.
Retail implementation in Mumbai, Patna and Delhi followed. Some range showcase POS designed and more initiatives are in the pipeline. Another product range for kids is the Jungle Magic range which is based on the STEP approach for the child’s all round well being and growth. S catering to Social aspects of growth, T being the Thinking aspect, E focuses of the Emotional well being and P brings the Physical upbringing of the child.
With an interactive product line the Jungle Magic range is all set to make a mark in the children’s growth and development market.
Collateral has also done design and execution work for the pharma division of PEL such as Tetmasol, Lacto Calamine and Sloan’s balm. The PEL portfolio is large, Collateral is all set to provide the all the required support to further the brands presence in the Indian market.