5 Reasons to Build a Strong Brand Identity Design for Your Business
The world of marketing and advertising is solely based on one important factor – how a customer feel about a brand. A customer’s opinion and feeling for a brand is directly proportional to their perception and reflects in their brand selection. To give you an example, Apple Inc. defined this feeling from the beginning of its marketing era. The brand has spent several years firmly building an impression that its products are sleek, innovative and best of the range, both visually and verbally.
Visual impact is crucial in shaping a brand and building an identity. But what exactly is brand identity? In simple terms, any visible element of a brand defines its ‘Brand Identity’. It’s a key marketing essential in the present world where visual impressions create significant impact on a customer. A basic marketing philosophy uncovers itself in this scenario, “the way your brand looks is the way your customers feel.”
But what more is there to brand identity? Read further to discover.
Gives You a Unique Distinction
Here’s the most important role brand identity plays for your business – It gives you a unique distinction from your competitors, and from other brands in the market. It ensures that the key elements of your brand stand out from the clutter, making it easy for your customers to recall and recognise.
Gives a Clear Brand Purpose
For any customer, the purpose of your brand matters as much as the products or services you offer. Thus, a unique brand identity helps in fulfilling your brand’s purpose. As individuals and consumers, we are usually visually-driven, so an attractive-looking design language increases the brand appeal and highlights its purpose.
Encourages Familiarity & Builds Consistency
Brand identity plays a central role in creating a unified and recognised presence for the brand across all domains. So, when customers see your products or services anywhere, whether online or in stores, they instantly recognise your brand without having to look at the logo. Such is its impact.
Creates Awareness of Your Brand
The extent to which your brand is recognised shows how popular your brand is. Hence, brand awareness plays a crucial role in the success of an organisation. As it makes a business, product or service easily identifiable, awareness is created in a much more impactful manner.
If brand identity has got you curious, get in touch with us at Collateral, a 360⁰ creative branding agency in Mumbai, with a dynamic team of young and experienced storytellers who are always excited to build a unique brand identity for your brand. Visit our website www.collateral.co.in today!
