In today’s digital age, the Internet has altered the way we do business. While it has enabled marketers to reach a maximum number of customers and convert them into leads, there is an important debate going around in the marketing world – What’s better, SEO or Social Media Marketing?
The answer isn’t simple. What works for one business might not work for another. Therefore, it’s important to retrospect and ask these important questions:
1. Who is your target audience?
Over 75% of people between the age group of 18-30 rely on social media for product recommendations. Therefore, social media marketing is the key when it comes to marketing to a younger target audience.
2. How badly do you want it?
Social media might seem like a great place to communicate with the audience but only consistent posting will drive engagement. On the other hand, while it takes several months to improve SEO ranks, it involves low day-to-day stress and when done correctly it could draw more conversions.
3. What’s your content like?
Short and crisp content works best on social media but does little for SEO ranks. To be on top of organic search one needs long-winded content (3000 words or more) optimised with high-ranking keywords.
Answering these 3 questions will take you one step closer to discovering what best suits your business. Now, let’s move on to the ultimate showdown between SEO and Social Media Marketing!
Why one must consider SEO!
- More people look for business on search.
Search engines like Google, Bing and Yahoo have really modified the way we search. Over 61% of consumers use search engines to research about a product before making a purchase. Therefore, it’s important to use keywords to rank higher on Search Engine Result Pages (SERP).
- Know what your customers are looking for!
The first step for trumping SEO is to know what your audience is searching for. Thanks to SEO tools like Google Ad Keyword Tools, BuzzSumo and Answer the People, are well aware of what the audience are looking for and what keywords work best for specific brands.
- Get sponsored ads!
The best part about SEO is that if you can’t make it to the top of organic search, you can always buy your way to the sponsored section of Google! It might not get the same amount of traction but being present on the first page is much better than not being present at all. Another added bonus of paid search is that you can customise the appearance of the search ad and stand out!
Here’s where Social Media Marketing helps!
- Higher accountability!
Social media marketing agencies in Mumbai know how important social media is when it comes to creating brand awareness. Keeping up with trends and posting regularly, will help develop trust and accountability amongst the masses and drive online reach.
- Get the audience to share!
What better way to create a buzz online than with social media! Not only are the audience more receptive but they are also willing to participate in contests, give away personal data and tag their friends!
- Attract brand evangelists!
Brand evangelists are die-hard fans of your brand who are willing to fervently promote and advocate your brand online. By promoting your brand on social media, you’ll attract a string of loyal brand evangelists, in no time!
The final verdict:
SEO and SMM are like peanut butter and jelly, you can get one without the other, but it’s not worth it. They are both equally important and interconnected when it comes to growing your business online. Also, reaping the benefits of SEO while using the almost-free medium of social media doesn’t hurt anyone! Your social media followers will turn into your website traffic and vice-versa in no time!
By consistently using social media and SEO, your web traffic will turn into leads real quick! So take the first step towards online success, contact us today! We, at Collateral can add heaps of value to your digital marketing and social media marketing. Log on to know more! – http://www.collateral.co.in/