How SEO and Content Marketing play different roles in the Digital Era Banner

Ever been bombarded with the words ‘SEO’ and ‘Content Marketing’, in the same context?

There’s every chance that you might have, if you’ve been up to date with the world of online marketing. Some might face trouble differentiating the two concepts, as they are tightly interwoven. But if one wants to get the most out of each dimension of online marketing, one should know where each begins and ends.

Before we get into the hullabaloo of distinguishing the two, let’s have a solid understanding of both the concepts, individually. Search Engine Optimization or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering.

For example, if you own a Real Estate Agency, your SEO strategy might be put together with the goal of ranking first for searches like ‘Housing in India’ or ‘Real Estate Consultants’.

Content marketing, on the other hand, involves creating pages on your site that your audience will find interesting and using those pages to move potential customers through the sales funnel. The types you create depend on your audience and goals, including blog posts, articles, guides, info graphics, videos, and more.

As you may have guessed, the primary reason for the confusion between these strategies is that there’s a good bit of overlap between the two. In fact, they actually have a mutual relationship.

Including keywords in the content you create helps it rank better in search engines, meaning that it will attract more traffic and be more effective in reaching your content marketing goals. Conversely, adding strong content to your site will improve its authority, which will give a boost to your overall SEO.

Basically, the better your SEO, the better your content will perform—and vice versa.


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