Strategy & Planning

Like they say, there’s no use running if you’re on the wrong road. To us, strategy and planning are the bedrock of all that we do. Right from the designing to marketing to execution. As a full-service advertising agency, we, Collateral, provide not only advertising but marketing solutions. We devise the creative and marketing strategy after a well-defined research on the brand, its vision and its consumer perception. Once the strategy is in place, we begin our journey to create the most magical stories. Stories that make brands come to life with the most creative ideas, evocative designs and memorable communication.