Today, there are 136 million internet users in India alone. That’s the number you’re going to advertise to, when you choose to go digital. Interested? Let’s make that interest stronger. Today, all brands regardless of their size and capital are looking to indulge into the World Wide Web to widen their reach. There are numerous advantages to this medium over the traditional approach and there is no denying the success that one achieves via this medium. Internet and Social Media Marketing was considered a fad by some but today, for brands, it has become a necessity. The use of electronic media to promote your business is Digital marketing. Below are few among the many advantages of going digital!
1. Ease of reach
In today's technologically advanced world, we use various devices to access the internet in our daily life. Just like you, the guy beside you is using a smart-phone, the one ahead of you is operating a tablet and your boss is browsing on his laptop. With internet marketing, your brand is able to reach all these people and the millions like them all over the world!
2. Global Grasp
The internet is also known as World Wide Web and for a reason. It is accessible almost everywhere in the world and if you have a good brand image online, the audience for your product is massive! The potential clients that digital marketing offers you are huge and if you have a defined strategy, they can be easily roped in.
3. Cost Effective
When compared to traditional marketing, Internet Marketing is cost effective. When you place an ad in a national newspaper, it often eats the entire marketing budget of a firm. When you opt for Internet Marketing, you are investing minimum funds but at the same time you are reaching to unlimited potential customers! This is a major reason why companies regardless of their size are opting for this medium over traditional marketing. This also gives the small companies a level playing field and a platform to be known and increase awareness for their brand.
4. Targeted Advertising
Wouldn’t it be brilliant if your ad reaches the exact type of audience you want while being visible to everyone else as well? The internet allows you to do that and how! Choose the age, likes and dislikes of the individual, the lifestyle and much more of the audience that you wish to cater to. Fascinating, isn’t it?
5. Measureable options
Internet Marketing offers measureable results. This makes it easier for you to understand how effective the campaign was. Helping you to learn from your shortcomings and deigning the next campaign to overcome them. You can also calculate the reach and other analytical data that show how your webpage/website is doing. Measureable campaigns are one of the most lucrative USP of digital marketing. The whole idea of knowing how effective your campaign is, in numbers acts as an important factor in understand the effectiveness of your marketing activities.
These are a few, not ALL but just a few advantages of digital marketing. There a lot of things you can do when you advertise on the internet; videos, pictures, gifs, engaging content and a lot more. It gives you more creative freedom and creates a long lasting online persona. There are plenty more reasons to switch to Internet marketing.
If you feel like making the switch and want to know more about this medium of marketing, don’t hesitate to contact us at www.collateral.in.